UChoose makes life easier for Krungsri credit card holders by letting them manage their cards with ease and independence. Plus, it’s a great platform for businesses to showcase exciting promotions and boost card usage!
User Interview & User Tesing
Card Information
This feature was designed to match modern user behavior, where people prefer not to carry cards or wallets and rely solely on their smartphones to handle transactions through mobile applications.
✔ View your card number at a glance
✔ Quick access to your CVV
✔ One-click button to easily copy the card number
✔ Easy visibility of your card's expiry date
Quick Balance
Designed a feature that gives users quick access to their most-used card information, balancing convenience with security. Developed based on user interviews and testing to ensure it met real needs and addressed safety concerns.
✔ Quick setup main card
✔ Quick review remaining loan
✔ Quick review due-date
QR Pay
Developed a payment feature in UChoose that allows users to pay without a physical credit card, solving the problem of forgotten cards. Current phase focuses on payment scanning integration and exclusive perks for Central The 1 card members.
Conducted user interviews to uncover pain points and design solutions that enhance usability, followed by usability testing to ensure intuitive navigation and effective application use.
✔ Scan to pay
✔ Scan to receive the member privilege
Digital Card / Digital Lending
Designed an online credit card and loan application feature on UChoose, allowing users to apply from home without paperwork or branch visits. Enabled instant digital card usage, letting customers shop online immediately—meeting the need for speed and convenience in modern banking.
✔ Digital Credit and Loan Card
✔ Physical Credit and Loan Card
Major cineplex booking ticket
Created a UChoose feature that lets users instantly redeem points for Major Cineplex movie tickets, select seats, track redemption, and access the theater via QR code all in one seamless app experience.
✔ Instantly check movie details and showtimes
✔ Choose your preferred seats in-app
✔ See point redemption requirements at a glance
✔ Access the theater instantly with a generated QR code
Quick Action
Designed a quick-access feature on UChoose that lets users reach their most-used menus directly from the Home screen. Leveraged Google Analytics insights to identify user behavior and tailor the design to optimize both usability and business goals.
✔ Quick Balance
✔ Promotion Tracking
✔ Scan QR
✔ Paybill
Role:
UX/UI Designer
Duration:
2 Years 8 Months
Platform:
Mobile App
Applied the Design Thinking process at UChoose to develop new features and improve existing ones, ensuring they met business objectives while delivering a simpler, more intuitive user experience.
UChoose makes life easier for Krungsri credit card holders by letting them manage their cards with ease and independence. Plus, it’s a great platform for businesses to showcase exciting promotions and boost card usage!
User Interview & User Tesing
Card Information
This feature was designed to match modern user behavior, where people prefer not to carry cards or wallets and rely solely on their smartphones to handle transactions through mobile applications.
✔ View your card number at a glance
✔ Quick access to your CVV
✔ One-click button to easily copy the card number
✔ Easy visibility of your card's expiry date
Quick Balance
Designed a feature that gives users quick access to their most-used card information, balancing convenience with security. Developed based on user interviews and testing to ensure it met real needs and addressed safety concerns.
✔ Quick setup main card
✔ Quick review remaining loan
✔ Quick review due-date
QR Pay
Developed a payment feature in UChoose that allows users to pay without a physical credit card, solving the problem of forgotten cards. Current phase focuses on payment scanning integration and exclusive perks for Central The 1 card members.
Conducted user interviews to uncover pain points and design solutions that enhance usability, followed by usability testing to ensure intuitive navigation and effective application use.
✔ Scan to pay
✔ Scan to receive the member privilege
Digital Card / Digital Lending
Designed an online credit card and loan application feature on UChoose, allowing users to apply from home without paperwork or branch visits. Enabled instant digital card usage, letting customers shop online immediately—meeting the need for speed and convenience in modern banking.
✔ Digital Credit and Loan Card
✔ Physical Credit and Loan Card
Major cineplex booking ticket
Created a UChoose feature that lets users instantly redeem points for Major Cineplex movie tickets, select seats, track redemption, and access the theater via QR code all in one seamless app experience.
✔ Instantly check movie details and showtimes
✔ Choose your preferred seats in-app
✔ See point redemption requirements at a glance
✔ Access the theater instantly with a generated QR code
Quick Action
Designed a quick-access feature on UChoose that lets users reach their most-used menus directly from the Home screen. Leveraged Google Analytics insights to identify user behavior and tailor the design to optimize both usability and business goals.
✔ Quick Balance
✔ Promotion Tracking
✔ Scan QR
✔ Paybill
Work
About me
Download CV
Role:
UX/UI Designer
Duration:
2 Years 8 Months
Platform:
Mobile App
Acquisition
Self Service
Marketing
Applied the Design Thinking process at UChoose to develop new features and improve existing ones, ensuring they met business objectives while delivering a simpler, more intuitive user experience.
UChoose makes life easier for Krungsri credit card holders by letting them manage their cards with ease and independence. Plus, it’s a great platform for businesses to showcase exciting promotions and boost card usage!
Acquisition
Self Service
Marketing
User Interview & User Tesing
Role:
UX/UI Designer
Duration:
2 Years 8 Months
Platform:
Mobile App
Applied the Design Thinking process at UChoose to develop new features and improve existing ones, ensuring they met business objectives while delivering a simpler, more intuitive user experience.
Card Information
This feature was designed to match modern user behavior, where people prefer not to carry cards or wallets and rely solely on their smartphones to handle transactions through mobile applications.
✔ View your card number at a glance
✔ Quick access to your CVV
✔ One-click button to easily copy the card number
✔ Easy visibility of your card's expiry date
Quick Balance
Designed a feature that gives users quick access to their most-used card information, balancing convenience with security. Developed based on user interviews and testing to ensure it met real needs and addressed safety concerns.
✔ Quick setup main card
✔ Quick review remaining loan
✔ Quick review due-date
QR Pay
Developed a payment feature in UChoose that allows users to pay without a physical credit card, solving the problem of forgotten cards. Current phase focuses on payment scanning integration and exclusive perks for Central The 1 card members.
Conducted user interviews to uncover pain points and design solutions that enhance usability, followed by usability testing to ensure intuitive navigation and effective application use.
✔ Scan to pay
✔ Scan to receive the member privilege
Digital Card / Digital Lending
Designed an online credit card and loan application feature on UChoose, allowing users to apply from home without paperwork or branch visits. Enabled instant digital card usage, letting customers shop online immediately—meeting the need for speed and convenience in modern banking.
✔ Digital Credit and Loan Card
✔ Physical Credit and Loan Card
Major cineplex booking ticket
Created a UChoose feature that lets users instantly redeem points for Major Cineplex movie tickets, select seats, track redemption, and access the theater via QR code all in one seamless app experience.
✔ Instantly check movie details and showtimes
✔ Choose your preferred seats in-app
✔ See point redemption requirements at a glance
✔ Access the theater instantly with a generated QR code
Quick Action
Designed a quick-access feature on UChoose that lets users reach their most-used menus directly from the Home screen. Leveraged Google Analytics insights to identify user behavior and tailor the design to optimize both usability and business goals.
✔ Quick Balance
✔ Promotion Tracking
✔ Scan QR
✔ Paybill
Work
About me
Download CV